Every web design service engagement should begin with a client dialogue which includes listening and learning. In fact, the more the service provider knows about the client’s business, the better for an outstanding and prompt delivery of an end-product. It is essential to spend a lot of time up front asking all the right questions, as each business is different, and the is a need to know what makes yours tick.
After the research phase is completed, then the work can begin on content architecture, navigational design, search engine compatibility, and other related aspects. It must be established as to what deliverables of the website design are important to the business identity and site mechanics. There should be a seamless integration of software into the site for total ease of use, and preferably also include multilingual sections to increase traffic and application volume. Throughout the process, the service provider must make sure that all service needs are met, 100% of the time. Contact in some form must be accessible 24 hours a day, 7 days a week so you can follow along through on the production progress of your site. This one feature can help to provide a high-quality service on custom web design to clients all over the world.
It’s All About Credibility
For the last few years, many companies have rushed to have a presence on the Internet, through using pre-made sites, or templates. Although you technically have a website, the question remains as to how many people are visiting it and using it. By example, many mortgage websites are generated by a certain group of vendors, with most sites looking alike, and often not search engine optimized and promoted.
Unless your website is drawing traffic, bringing in business, and making you lots of money, then you are absolutely wasting your effort, time, and hard earned cash. Why not rather invest in fine-tuning your site to where it really works, gets a ton of traffic, and actually shows you a reasonable return on your investment? Online marketing does work, but it must be done right, and you must be committed to it.
Search Engine Optimization
Engine Optimization is both a science and an art, and it
must therefore be rigorously monitored. Many people talk about it, but few do
it correctly. If you are prepared to do it in a consistent manner, you will be
amazed and pleased by the results.
Custom sites must be engineered and designed to be compatible with the top search engines in today’s marketplace, including Google, Yahoo, Bing and others. Once your site is built and launched, it needs to be regularly monitored for activity and rankings. Just having a website any more does not cut it, as it needs to be highly ranked in the search engines where people can find you, your products and services.
If a site does not perform in the search engines, it is like wearing a good looking outfit in a pitch-dark room. Only you know about your grand outfit, and no-one else can even see it.
Due to the overhype by so-called search engine marketing “gurus”, many people have the misconception that getting high placement listing with the search engines is easy. This is unfortunately not always the case. Getting listed is relatively easy but getting high rankings can be difficult and time consuming.
Web design services must ultimately be tailored towards increasing traffic to your site at a minimal expense to you. We are all at the mercy of the ever-evolving formulas and algorithms of the top search engines, therefore making each case different. While you can generally expect increased traffic to your site, a guarantee of specific results including placement, traffic, and applications, is not always possible. Beware of website designers that promise the world and fail to deliver on their lofty promises.