A professionally presented business website may be a powerful and essential marketing tool. It is most of the time, the very first thing prospective customers will check out before they plan to contact you. If your website copy is not written to a suitable standard, it is going to be losing you customers.
It is simply not good enough just to have amazing graphics and imagery: you need the words to make it complete.
- Is the spelling correct?
- Are punctuation marks in place?
- Does the website copy make sense?
These are questions that website designers should be asking themselves before they upload any content to the site.
One of the biggest flaws with website copy is inconsistency
By example, the word ‘website’. Some sites spell it together as a word, some as two words. For many linguists, both are quite acceptable, but not both versions on the very same site. In my opinion, an absence of consistency will deter a substantial number of would-be customers from using the services of a corporation that has not taken the simple effort to proofread their website.
Poor spelling within website copy is another costly but avoidable mistake
The majority of web visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the web owners or webmasters do not really care. They would quite possibly be right by taking this view! I am also convinced that copy that has been ‘padded out’ with insignificant trivia is additionally an enormous turn-off for visitors. Clear, concise, and informative is what makes website copy stand out from competitors and will always attract more visitors directly or by referral.
Anything containing textual content should as a matter in fact be proofread. It is vital that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on an internet site should not be taken for granted in relation to the product, service or project being discussed or reviewed. You can have the foremost up-to-date, eye-catching graphics available, but you will still need well-written website copy to go with them.
There are some of the odd few web design companies around which will happily inform visitors how they will supply them with a state-of-the-art website. On the other hand, however, they insert second-rate website copy, which totally negates any good work they have achieved. This will reduce the initial impact of the website, and more often than not will have an adverse effect on business.
It does pay to have the website copy checked professionally, irrespective of whether the design company has written it themselves or had it supplied by the client. It could be a moderate initial cost if you thinking to have a website proofread. On the contrary however, it could cost you considerably more if you do not!
Remember, if visitors to your site cannot find the information that they are looking for because of badly written website copy, they will simply leave the site. The only people to profit are going to be your competitors.Read More
Every web design service engagement should begin with a client dialogue which includes listening and learning. In fact, the more the service provider knows about the client’s business, the better for an outstanding and prompt delivery of an end-product. It is essential to spend a lot of time up front asking all the right questions, as each business is different, and the is a need to know what makes yours tick.
After the research phase is completed, then the work can begin on content architecture, navigational design, search engine compatibility, and other related aspects. It must be established as to what deliverables of the website design are important to the business identity and site mechanics. There should be a seamless integration of software into the site for total ease of use, and preferably also include multilingual sections to increase traffic and application volume. Throughout the process, the service provider must make sure that all service needs are met, 100% of the time. Contact in some form must be accessible 24 hours a day, 7 days a week so you can follow along through on the production progress of your site. This one feature can help to provide a high-quality service on custom web design to clients all over the world.
It’s All About Credibility
For the last few years, many companies have rushed to have a presence on the Internet, through using pre-made sites, or templates. Although you technically have a website, the question remains as to how many people are visiting it and using it. By example, many mortgage websites are generated by a certain group of vendors, with most sites looking alike, and often not search engine optimized and promoted.
Unless your website is drawing traffic, bringing in business, and making you lots of money, then you are absolutely wasting your effort, time, and hard earned cash. Why not rather invest in fine-tuning your site to where it really works, gets a ton of traffic, and actually shows you a reasonable return on your investment? Online marketing does work, but it must be done right, and you must be committed to it.
Search Engine Optimization
Engine Optimization is both a science and an art, and it
must therefore be rigorously monitored. Many people talk about it, but few do
it correctly. If you are prepared to do it in a consistent manner, you will be
amazed and pleased by the results.
Custom sites must be engineered and designed to be compatible with the top search engines in today’s marketplace, including Google, Yahoo, Bing and others. Once your site is built and launched, it needs to be regularly monitored for activity and rankings. Just having a website any more does not cut it, as it needs to be highly ranked in the search engines where people can find you, your products and services.
If a site does not perform in the search engines, it is like wearing a good looking outfit in a pitch-dark room. Only you know about your grand outfit, and no-one else can even see it.
Due to the overhype by so-called search engine marketing “gurus”, many people have the misconception that getting high placement listing with the search engines is easy. This is unfortunately not always the case. Getting listed is relatively easy but getting high rankings can be difficult and time consuming.
Web design services must ultimately be tailored towards increasing traffic to your site at a minimal expense to you. We are all at the mercy of the ever-evolving formulas and algorithms of the top search engines, therefore making each case different. While you can generally expect increased traffic to your site, a guarantee of specific results including placement, traffic, and applications, is not always possible. Beware of website designers that promise the world and fail to deliver on their lofty promises.
There are quite a few benefits why small business owners need a professional website built for them. In the majority of cases, investing in an effective website is going to bring in more customers, more traffic, and more business than if you continue to ignore the Internet as a marketing tool.
Benefit 1 – Your Website Enhances Your Social Media
Some small business owners are reluctant to get a professional website built for their business because they have already got social media accounts created. Just because they are posting on social media or have some details on their profiles, they think that is sufficient online marketing to get customers coming through their doors.
If you’re on social media, but you do not have a website as well, then you’re missing out on a massive opportunity to convert more visitors into customers.
Let us firstly accept that a website should not replace what you’re doing on social media, but they should complement each other. If you already have a following on social media, then you should be taking complete advantage of that. Send them to your website where they can find out more about your product and service offerings, and also being able to contact you directly.
Benefit 2 – You Don’t Need To Manage The Process
A major reason why some small business owners object to getting a professional website created for their business is because they don’t want to take the time to manage the website. If you’re holding off for the same reason, then you should realize that once your website is set-up, it pretty much runs itself.
You don’t need to actively manage or maintain your website, unless you want to post content regularly. But even then, it’s much simpler to do than you might think. There is no need to know any programming language, or be some kind of tech wizard to run your website. In many cases, if you want to update anything, it’s just a matter of “drag and drop”, and your website will have the correct “look and feel” as per your requirements.
Benefit 3 – You Don’t Need To Do It All Yourself
Another common objection small business owners have about getting a website built, is that they do not want to hire a professional to do it. Instead, they want to try and do it themselves. This could possibly be fine if you already have a website that is producing great results for you, and you just need to tweak a few things here and there.
But if you want a professional website built for your business that is actually designed to attract online visitors, and then convert those visitors into customers, then you undoubtedly need to hire a professional web designer. There’s no point wasting your time on something that might not even do what it’s supposed to do. Just hire a professional, and get the job done right, first time.
Your professional website and any form of internet marketing is certainly not going to replace anything you’re currently doing. It is also not going to significantly add to the amount of work you’re doing now. Once you have a consistent flow of leads coming into your business from your website, it will be like your own sales person, working around the clock to promote your business. You will obviously be able to reap the benefits of digital marketing for many years to come.
So if you’re interested in getting a professional, effective website built for your business, then take that leap of faith. If not, your online marketing competitors will get all the sales, and prosper at your expense.
Article Source: http://EzineArticles.com/10127628Read More
Reputable Web Design Services is all about a company offering a full spectrum of affordable web design solutions to maximize your online presence. Look for service providers that have been serving many businesses and organizations for many years.
They must have a business friendly approach to website design, hosting, maintenance and marketing that allows companies on all levels to utilize the internet to promote their products and services. The websites they build should be reachable to the widest audience, be search engine friendly and guaranteed to meet your company’s branding and marketing objectives.
It is imperative that they have the ability to recommend an array of packages designed to develop and update your company’s internet marketing. Clear graphics, effective page layouts, splash content and easy to navigate should be standard features of the design. Furthermore, the capability to redesign an existing website, is always an asset.
Great web designers care about your investment as a client, and will work very hard to bring you the best website design solutions. Proficient in providing professional web design and development services for small, medium and large businesses, taps into a global clientele base located all around the world. Professional designers can design any site from simple brochure sites to a full blown database driven corporate sites with capability to provide updates about the website and future advice on particular issues.
Whatever your project demands, web designers and developers should have the creative aptitude to appeal to your sense of style, have knowledge of current web development standards and practices, and the skill to turn your ideas into reality.
Before starting the site construction, a professional should give an estimate to the client based on the information provided. Many web design examples should be presented and the client then decide which design or combination of designs is best suitable for their business. This allows clients to be familiar with the basic layout of their website before the project begins. A site is either custom made to fit the client’s business needs, or could be template based, especially for smaller and more generic sites. When the design work is completed, there should be assistance with submission of the site to most popular search engines and online directories.
Commitment to deliver solutions that are usable, accessible and profitable, cannot be ignored. The area of expertise should not only be present in web design, but also in providing web solutions of all kinds.
Customers have different sized organizations at various stages of life. The client category these days, range from small start-up companies demanding a fundamental web presence to large corporations needing complex web applications. Some of them are new and emerging, while others are well established. Some have large budgets; others operate within a tight financial plan. It is important therefore to be flexible, in order to help potential clients according to their needs and marketing budget.
Website design is one of the most celebrated areas of design that includes the result of a number of key ingredients. A well-executed marketing plan and a solid business plan are vital for a successful design. Usability considerations for your target audience and right technology platform are also very important.Read More
A professional web design agency should have the expertise to give your website a unique touch. It must have the ability and the willingness to help their clients to grow stronger, work smarter and make the most out of their web presence. Whether you want a corporate website or just a basic one, a team of highly-acclaimed professionals should always be ready to make your website effective.
From a client’s point of view, search for an established and well-renowned web design agency that has been serving this field for an extended period, and appreciates the value of internet marketing. The internet has certainly moved to a different level since its inception. It’s not about chatting with your friends or only watching movies anymore, but all about how to make maximise the visitors experience and convert them to buyers.
An attractive web design is something that can appeal to a visitor to stay on your website and seek your services. This can only be possible if you hire a professional web design company who understand your business requirements and deliver its best. Beware though, of service providers that offer the moon, yet only deliver a mediocre website, that is unappealing and actually chase potential clients away.
Don’t entertain cyber crooks who are just after your money, and not versatile enough to assist you with some or all of the following 3 complementary web design services.
1 – Manage Content
They should be fully committed to the client’s sales and marketing objectives. The importance of content in a website cannot be underestimated, because content is the king after all. A website without solid content can’t exist for a long time. For an effective and captivating website, you need to make sure that your content describes your services to your potential clients. Have some “wow” factors to especially entice those who are visiting your site for a first time.
2 – Future Proof
The internet is evolving on a daily basis. It is therefore important to always make sure that your new or existing website is something that plays a pivotal part in establishing your business. A professional web design agency, should have highly skilled designers who use modern technologies. Their mandate should be to deliver the best out of it, via a stunning and visually appealing website.
3 – Search Engine Optimized
You can’t make your website visible to your audience unless it is optimized for search engines. Your web agency should follow an in-depth research methodology, right from the start and make the SEO effective in order to rank high in the search engines.
The proper existence of a powerful website depends on its setup and development. Do not sacrifice quality for quantity by opting for cheap providers as opposed to a professional web design agency that can deliver value.Read More
How Do I Promote My Website So Customers Will Find My Business?
Most small companies have a limited budget, to promote their website in order for customers to find their business. Let us therefore focus on marketing methods such as SEO, link exchanges, and submission to search engines and directories. We’ll conclude with a brief discussion of other advertising options.
1 – SEO (Search Engine Optimization), also known as ‘natural’ or ‘organic’ search, is a method where keywords and key phrases are integrated into web page text. A website has a greater probability of appearing ahead of other search engine listings if the website text contains words and phrases most people would use to inquire about a product or service. Unique page titles and text layout also contribute to effective SEO. Other than paying a web designer to implement this method, there is no cost to drive traffic to your site with SEO.
2 – Exchanging links with other websites is also valuable method for site promotion, especially for new businesses. You put a link to them on your website; they put a link to you on their website. Ideally, the best websites for a link exchange are those with high page rank. (Page rank is a method used by Google to determine the importance of a web page.) It’s best to link with a website that’s not competing with your business.
3 – Getting listed with the major search engines, is another important step in website promotion is to. Most search websites obtain results from only a few big search engines. It makes sense to submit your site to only these few. My favorites are Google, Yahoo, MSN, and Ask. A sitemap should also be submitted because it helps search engine robots find all pages on the site. Indexing your site becomes easier and quicker.
4 – Getting listed in directories specializing in your type of business is also a very useful way to market your website. Most directories allow a free listing if you agree to link to them from your site. As with other link exchanges, try to list with high page rank directories.
5 – Affiliate marketing techniques are used by many advertisers to promote their website. In brief, a customer visits the affiliate site and is directed to the actual seller of the product. The seller then compensates the affiliate for the referral. Affiliate marketing works very well but may not be suitable for everyone. Before opting for this technique, you need to know how it works, and the pros and cons of affiliate marketing.
6 – PPC (pay per click) search is basically a bidding war where you compete for keywords with other advertisers for your target market. You decide how much you want to spend per keyword. Winning the bid puts your website at the head of the pack. Another PPC method is where an advertiser pays only when a visitor clicks on an ad to visit the advertiser’s website.
7 – Social media advertising via Facebook, Twitter, Instagram and Youtube, is undoubtedly one of the most effective and inexpensive ways of promoting your website.
In conclusion therefore, a variety of unpaid and paid internet marketing options exist for small business websites. Thorough research is needed as to what type of advertising would produce the best results for your particular market. Consult with us as professional web designers to help you decide what would work best for your business and budget.
If you’ve discovered a novel internet marketing method, comment on this post and let us know.Read More
Affordable Website Design Packages For Small Business
There is no doubt that it really is in every small business owner’s best interest not to ignore the internet, but to utilize it. This doesn’t have to take the form of a complex marketing and advertising campaigns. At the very least, an authentic but affordable website design package will do. There are distinct benefits why an easy-to-design, yet fully functional website can increase business impressively.
Benefit 1: Your Website Enhances Your Social Media
Some small business owners are reluctant to get a professional website built because they already have social media accounts created.
Just because they’re posting on social media or they have some details on their profiles, they think that’s enough . However, this online marketing strategy does not always secure targeted customers coming through their doors.
If you’re on social media, but you don’t have a website as well, then you’re missing out on a massive opportunity. You will not be able to effectively convert more visitors into customers.
It’s not that a website should replace what you’re doing on social media, but they should complement each other. If you already have a following on social media, then you should be taking advantage of that. This can be done through sending them to your website to find out more, and contact you directly.
Benefit 2: You Don’t Need To Manage The Process
A major reason why some small business owners object to getting a professional website created is because they don’t want to take the time to manage the website.
If you’re holding off for the same reason, then you should realize that it is important to get your website setup. Once that is done, it pretty much runs itself, but ensure your regularly post updates.
You don’t need to actively manage or maintain your website, unless your content changes often. But even then, it’s much simpler to do than you might think.
You don’t need to know any programming language, or be some kind of tech wizard to run your website. In many cases, updating is just a matter of “drag and drop”, and your website will still be looking great.
Benefit 3: You Don’t Need To Do The Website Building All Yourself
Another common objection small business owners have about getting a website is that they don’t want to hire a professional. Instead, they want to try and do it themselves.
This might be fine if you’ve already have a website that is producing great results for you, and you just need to tweak a few things.
For a professional website designed to attract online visitors, and then convert those visitors into customers, you need to hire a professional.
There is no point wasting your time on something that might not even do what it’s supposed to do. Get the job done right from the start, by hiring a professional today.
So as you can see there are quite a few reasons why small business owners need a professional website built for them. In most cases investing in an effective website is going to bring in more customers, more traffic, and more business than if you continue to ignore the Internet.
Your professional website and any form of internet marketing isn’t going to replace anything you’re currently doing. It will also not significantly add to the amount of work you’re doing now.
And you will be able to reap the benefits for many years to come.
Please contact us today, if you’re interested in getting a professional, effective website built for your business.Read More